Background
At over twenty acres of prime commercial, residential and retail space, First Street Manchester is set to be one of the most important developments in the North West.
Brief
Brand this location to support the vision and create a landmark destination.
Solution
Ripe got together all the key stakeholders, including the developers, the architects and Manchester City Council for a series of workshops aimed at creating the basis for a brand that will not only deliver the scheme throughout its development stage but also well into the century.
As the scheme will play such an intrinsic role to the success of Manchester, the brand has been designed to reflect and sit along side the original modern essence of the city itself, not only through the name and the visual identity, but also ingrained into the way everything is done at First Street from the ground up.
Result
The name, First Street Manchester, evolved from the working title of Central Spine was unveiled with Ripe's brand film at MIPIM last year to rapturous applause.
First Street will extend the heart of Manchester city and form the new international gateway to the centre.
Ripe will now be responsible for all core marketing communications across all channels to deliver what will be an amazing place at weekends, weekdays and evenings for a large and eclectic mix of people.
Should you require any further information about Ripe's services in this area please feel free to contact us.
Leeds
1200 Century Way,
Thorpe Business Park
Colton
Leeds
LS15 8ZA
United Kingdom
Phone: +44 (0) 113 2515166
email: info@ripe.co.uk