Background
Having successfully completed a number of projects for Bahrain Bay, including high profile exhibition stands, print and branding, Ripe were asked to use our web expertise to create a new website for the prestigious $2.5billion development.
Brief
Ripe worked closely with Bahrain Bay Development B.S.C. to develop a Project Definition Report for the new Bahrain Bay website. This report provided a comprehensive plan/brief for how the website should be designed, built and function. The Project Definition Report included important considerations such as:
- the online landscape that the new website would have to compete within
- performance objectives and goals
- core audiences and persona analysis
- design and function brief
- content planning
- project tracking
This brief was then put out to tender and Ripe was awarded the project.
Solution
Following the criteria set out in our Project Definition Report, Ripe are developing a new website that will be easier to find in search engines, easier to navigate through and present compelling reasons to return. The website design will provide visual consistency across all Bahrain Bay marketing and will be optimised for access across different platforms and bandwidths including mobile devices. .
Dedicated sections will feature third party development information. Links out from these areas include a property search and will direct visitors to third party websites. A calendar area will publicise events such as development launches, seminars etc… relating to Bahrain Bay.
Third party developers will be able to tailor the website content they view to prioritise specific news themes or blogs. RSS feeds will allow third party developers to receive this content pushed straight to their desktop. It will be much easier to be kept up to date.
The new Brand Hub will ensure that the latest assets and files are always readily accessible so that cross project marketing is up to date and consistent. Email notification alerts will let parties know when new assets or updates have been uploaded to the Hub. Assets will be available in easy to find, multi-formats to maximise the ease with which they can be deployed across different applications and channels.
The new site will be easily and regularly updated and have greater online industry presence boosting development awareness.
Leeds
1200 Century Way,
Thorpe Business Park
Colton
Leeds
LS15 8ZA
United Kingdom
Phone: +44 (0) 113 2515166
email: info@ripe.co.uk